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Quantitative and Qualitative Research

Social thoughts, emotions and behaviours and also the repeating behaviour patterns of which reasons cannot be understood with direct questioning methods are analyzed by idaser in a cause and effect relation by questioning them in an indirect way.

Data collecting methods are:

  • Group negotiations
  • In-depth interview
  • Children Groups
  • Bilateral Discussions
  • Home Visits

Quantitative is a research method used for measuring what and “how many” people think about a specific issue, how they move and how they feel.Within the scope of quantitative research method, reliable and professional solutions are created with various methods such as face-to-face, CATI, Internet/Mailing, mystery shopper, B2B.In addition, idaser also uses special data analysis software, coding techniques and tabulation systems in order to provide clear and reliable results by processing the data obtained from these researches.